OFFSET 2017: Friday
If you have never heard of Offset, let me fill you in briefly.
Offset is a three-day creative conference held in Dublin each year. This year it was held from the 17th to the 19th of February.
It showcases the crème de la crème of the creative world, from animators, videographers, photographers, fashion designers, graphic designers and much, much more. I have a previous blog post explaining more information about Offset and why I think you should attend.
I luckily snapped up a student ticket before my student card expired. A student ticket set me back €115, which is small change considering the event is three days. Other tickets for recent graduates and professionals are not much more.
There were many interesting speakers throughout the weekend; the thing I love most about the event is variety. All sorts of creative people flock to this one place to speak about their art, from sound designers to animators, motion graphic artists to typographers, design can take you down any possible creative avenue.
The first speaker to kick off the weekend definitely set the tone. Rod Hunt is known for his highly detailed illustrations, featuring pieces filled with character and outlandish scenes. He brought the Bord Gáis crowd through the variety of work he has done over the years from where he began to his most recent pieces. He also gave us an insight into his thorough sketch work for his illustrations. My favourite project by him was for Ikea, he had to create an Ikea world full of different families featuring all Ikea furniture. The detail involved was mind-blowing.
Bruno Maag was the next speaker that jumped out at me. He is a type designer and founder of Dalton Maag. His honesty and boldness was refreshing, he didn’t hold back on his thoughts and processes. Maag spoke about his company and the training all new designers have to go through no matter of their background or experience, it seems everyone starts on a level playing field in Dalton Maag. Many of his points about typography were backed up by science and fact. He delved into dyslexia and typography, which was a subject I am particularly interested in since I based my thesis on the topic.
If you’re not familiar with the name Jean- Paul Goude you will be familiar with his work. Goude’s most recent famous piece is Kim Kardashian on the front of Paper Magazine balancing a champagne glass on her bottom and his work with H&M. He is also known for his work with Grace Jones and for being her boyfriend in the 1980’s. A film was shown about Goude’s life work and an interview was held after. He seemed like an honest, bizarre but brilliant man full of creative vibes and confidence.
The one thing I look forward to throughout the weekend is the diversity of speakers at the event, before now I spoke about people who were very visual; Gavin Little is a mix of visual and sound. His company Echolab create sound and atmosphere for films, ads and other projects. It was so interesting discovering how he tackles his work with creating and collecting sound. The one piece of advice I took from Little was to keep creating my own work, he explained that by creating his own work and putting out his own promotions he received the work he enjoyed doing. I particularly liked his email response to people asking him to work for free, see below.
Nils Leonard was also a formable speaker, as Chief Creative Officer of Grey London he talked about how he reformulated the office space within Grey London, opening up the place and having no individual officers in turn having a friendlier more approachable place to work and thrive. You’ll definitely recognise some of Grey London’s work, the McVities ads where adorable animals climb out of the packers to Buster the dog jumping on the trampoline for John Lewis at Christmas.
Friday was by far my favourite day, all the speakers were incredible and I really took away ideas, advice, and (not going to lie) fear from the day too. Seeing such highly talented people at the peak of their game is special and does give you the drive to push yourself.
I didn't want to get everyone overwhelmed with all the action from the weekend in one post, I'm covering the Saturday and Sunday in the next instalment. I also want to give everyone a peak into the goodie bag we received at the event.
Offset returns in March 2018. Visit ILoveOffset.com for more information.