OFFSET 2017: Saturday & Sunday
Firstly, the goodie bag. At Offset you’re given a goodie bag on the first day you attend. If you have bought a day ticket or only get to go the Saturday and Sunday you still receive a tote bag full of little treats.
The best part of the bag is “Ways and Means”. The Ways and Means book features interviews and articles about the speakers from the entire weekend. It is a lovely memento to keep. Personally previous Ways and Means books have come in handy providing inspiration and references for my own projects.
Saturday and Sunday of Offset were jam packed with more inspiring creatives and their work. Since there are so many speakers throughout these two days I am going to focus on which I gained most from and some Irish creatives.
Yasmeen is an Irish illustrator, writer and animator. Yasmeen has won many awards in her field including Best Illustrated book in 2014 by the New York Times. She now is based in Bristol. Her road to success is one reason why she gets a mention.
Since I went back to college at the age of 25 I felt daunted at the fact I would be edging towards my 30’s leaving education. She told her story about running a successful animation company, after going separate ways with her business partner Yasmeen had to start over. Her story told of the highs and lows of forging your own way from scratch again, which was inspiring.
Dublin Advertising Agency Chemistry walked through some of their most recognisable campaigns on Irish TV.
Ladyball, which became a social media sensation, was a campaign in conjunction with LIDL Ireland to promote women’s Gaelic football. The whole idea was to create controversy surrounding the “ladyball” a fictional pink feminine ball for women only.
The internet exploded talking about ladyball and soon after LIDL announced they were behind the promotion. The campaign proved women in sports should be taken as seriously as their male counterparts.
Chemistry is also behind the “I want to get cancer” advertisements for the Irish Cancer Society. People across the country were in two minds about the campaign, I even came across people claiming they would not support the Irish Cancer Society again. The whole concept I feel was a success since it got people talking, the whole “I want to get cancer” slogan was lost on some individuals. Clearly, people did not want to get the disease they wanted to “GET” it.
The adverts themselves were touching, thought provoking and stayed with you after viewing them. Chemistry thrive off doing things a bit differently, and going the divisive route, sparking conversation throughout their intended audience.
Shane Griffin is an animator, graphic designer, illustrator, and CGI heavy creative from Dublin currently situated in New York. He has worked for people like FORD, NIKE, Adidas to name a few.
His attention to detail throughout his work is astounding especially throughout the shoe advertisements for NIKE and Kanye West. These gorgeous CGI adverts were transformed into sculptures to promote the shoes transcending from screen to reality.
My favourite campaign by Griffin was for “DesGin”, a gin company. The simplicity of morphing the typography behind the bottle and taking a photo of it was imaginative.
Marion Deuchars is an award winning Scottish illustrator known for her hand drawn quirky type. You can instantly recognise her unique style from Esquire Magazine covers and her inspiring art books encouraging people to make art.
One of Deuchars favourite characters she created is "Bob". Bob is spoken about a lot throughout her presentation. He features throughout her books and she even devoted one book entirely to him. You can sense there is a connection between her and the bird character, which is sweet.
Project Twins were my favourite presentation throughout the weekend. They were bold, fresh and seemed down to earth. It was also lovely to see creatives located outside of Dublin.
Their screen prints and paintings are unusual; the bold colourful elements draw you in. I loved their obsession with heads; although the images were bright they had a sinister undertone.
I enjoyed how they ingeniously came up with ways to link their illustrations with commissions from financial or news papers, each piece more enjoyable than the next.
Project twins also broke out of their comfort zone branching out into sculpture and other creative outlets.
They also had a similar message to Fridays speakers, keep creating your own work, put it out there and you’ll get noticed.
Throughout the whole weekend I had been trying to get a screenprint from the Damn Fine Print stand, luckily enough I got a Project Twins print in this beautiful turquoise colour. Thankfully it lasted the journey back to Laois.
Nhu Xuan Hua
Nhu Xuan Hua is a French photographer, she focuses on fashion photography which has an edgy purity.
She spoke a lot about her youth in Paris and her family background. Nhu Xuan Hua spoke about her first time witnessing a photo-shoot and how mesmerised she was by the process. She called over the photographer and asked him questions; she even met up with him after for a coffee to discuss the process further.
From humble beginnings she now shoots for top fashion houses adding atmosphere and melancholy to each image.
OFFSET Dublin 2018 will be held once again in the Bord Gáis Theatre from March 23rd, 24th and 25th.
I can't wait to see what's in store.