Logo. A Book Review.
Logo : The reference guide to symbols and logotypes by Michael Evamy.
I've sought after “Logo” for awhile. It's the quintessential logo bible. The ultimate reference source for all the best logos created within the past number of years.
The book features over 1300 logos grouped by their elements, such as just type, stacked, circles and dots to wildlife. This way of categorising the logos really makes it simple to find the inspiration you're after. There is also an index at the back separated into categories, which also enables you to find a particular client, or designers work.
Logo is high quality with thick matt paper; it feels rich and solid, it isn’t a flimsy book whatsoever. Most of the logos are printed in black and white, this doesn’t take away from the book as it is easier to view the shapes and elements within the designs without colour.
The historical and informative aspect of the book is engaging. Evamy brings you through the history of logos and why we use them, he describes a logo as “a lens that an organization holds up to itself”. That feature seeps into the book, beneath most of the logos is a description about the design and companies, a lot go into brief background stories about the client and how the logos came about. This was one touch I truly enjoyed, it gave a more human touch to some designs we see everyday.
The book is great for reigniting the imagination on a project and fighting creative block, it is easy to pick up and skim through.
Logo : The reference guide to symbols and logotypes is available on Amazon.