Graphic Design, UX, UI Portfolio
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Sawmills Studio

Branding for a Letterpress studio based in Kells, County Meath, Ireland

Sawmills Studio

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Sawmills Studio is a community arts space run by a collective of artists, designers and typographers who have workshops in the community and educational bodies. They are committed to promoting and showcasing the power of typography.

After discovering five Victorian letterpress machines they have began the journey to re-establishing themselves as a working press and museum. They see the development as a chance at creating a centre of excellence for typography in Ireland. Sawmills Studio aims to conserve, develop and protect the art form of letterpress printing while showcasing the social history of print in Kells, County Meath.

Sawmills Studio also hold a typography festival each year in the town called TypeTrail. To view the TypeTrail rebrand follow the link.

Objective

Create a visual communication identity, branding and strategy for Sawmills Studio that empathises with and connects with their target audiences while reflecting their ethos.

 

Research Methods

  • Double Diamond

  • Interviews

  • Surveys

  • Personas

  • Secondary Research

  • Audience Lifecycle

Shareholders

  • Tourists

  • Educational

  • General Public

  • Creatives

Design Areas

  • Branding

  • Graphic Design

  • User Experience

  • User Interface

  • Social Media

  • Print

Leaflet

Shareholder - General Public and Tourists

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Exhibition Tickets and Space

Business Card

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Children’s activity

The activity is based on children using letters to create animals as seen below.

Staff Uniforms/Apron for children’s workshops

Digital Elements

First Wireframe Sketches

prototype for web and mobile

Shows animation of various elements to tie the brand together.

Stickers - instant branding

membership cards

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